Google Business Profile is best for being found on Google, Justdial and Sulekha for local service enquiries, IndiaMART for business buyers, and Aioby for a free, Kerala-first Business Page with products, services, jobs and a social community. Each wins at a different job, so most small businesses use two or three.
Which platform is right
for your business?
Aioby, Justdial, Sulekha, IndiaMART and Google Business Profile do different jobs. Here is who each suits, what is free, and where each one is stronger.
- Where the others are stronger, too
- No made-up numbers
- Use two or three together
Best for…
Found on Search and Maps
Justdial / Sulekha
Local search and services
IndiaMART
B2B suppliers and buyers
Aioby
Free Business Page and community
Justdial alternative: Aioby side by side
General descriptions — each platform changes its terms, so check their current pricing before you decide.
| Google Business Profile | Justdial | Sulekha | IndiaMART | Aioby | |
|---|---|---|---|---|---|
| Best for | Being found on Google Search and Maps | Local search by phone or app | Home and local services, classifieds | B2B suppliers and buyers | Free local Business Page, selling and social presence |
| Free to start | Yes | Basic listing | Basic listing | Basic listing | Yes, including a Business Page and listings |
| Paid options | Google Ads (separate) | Promotion packages | Lead-based options | Paid plans for buyer leads | Optional plans, Boosts and ads |
| Catalogue / selling | Limited | Limited | Limited | Yes (B2B focus) | Yes, 15 listing types |
| Social feed, follows, reviews | Reviews | Reviews | Reviews | Limited | Posts, follows, reviews, groups |
| Direct contact | Through your profile | Phone-led | Lead-led | Enquiry-led | Direct WhatsApp, call or message |
| Audience size | Very large | Large, established | Established | Large B2B audience | Newer, smaller, Kerala-first |
Who should use what
| If you are… | Start with | Then add |
|---|---|---|
| A shop, clinic or restaurant with a location | Google Business Profile | An Aioby Business Page and one directory |
| A plumber, electrician or home-service provider | Sulekha or Justdial | Google Business Profile and an Aioby services listing |
| A manufacturer or wholesaler | IndiaMART | Google Business Profile and Aioby products |
| A home-based seller (bakery, crafts, tailoring) | Aioby and WhatsApp Business | Google Business Profile (service area) |
| Hiring locally | Aioby jobs (free) | A job board of your choice |
| Selling a used car, phone or furniture | Aioby used items or motors, or a classifieds site | Local WhatsApp groups |
Where Aioby helps — and where it does not
Strong: a free Business Page
15 listing types, direct contact and reviews, with no per-lead fee and no commission on sales.
Strong: a local social layer
Posts, follows, groups and recommendations keep customers connected.
Weaker: audience size
Aioby is newer, so its audience is smaller than Google and the long-established directories.
Weaker: brand recognition
People know Google and Justdial already — so use them together, not instead.
See real Aioby businesses
Businesses that are already on Aioby.
Frequently asked questions
Which platform is best for a small business in Kerala?
There is no single best. Start with Google Business Profile for search, add a free Aioby Business Page for your catalogue and local community, and add one directory that matches how your customers search. Businesses that sell to other businesses should also consider IndiaMART.
Is Aioby better than Justdial?
They do different jobs. Justdial has a much larger established audience for local search; Aioby is a newer, free, Kerala-first Business Page and social marketplace where customers contact you directly. Many businesses use both.
Can I list on all of them?
Yes. Use the same business name, address and phone number everywhere so your details stay consistent.
Does Aioby charge commission or per-lead fees?
Aioby does not currently charge a commission on sales and does not charge per enquiry or lead.
Where is Aioby weaker?
Aioby is newer and its audience is smaller than the long-established directories and Google. Its strengths are a free Business Page, 15 listing types, direct contact, a social layer and AI tools.
Guides
Aioby vs Justdial vs Sulekha vs IndiaMART vs Google Business Profile
An honest comparison of Aioby, Justdial, Sulekha, IndiaMART and Google Business Profile for local businesses in India — who each suits, what is free, and where each is stronger.
Read guide →
Best Free Business Listing Sites in Kerala (2026 Guide)
The best free business listing sites for Kerala businesses in 2026 — Google Business Profile, Justdial, Sulekha, IndiaMART, Aioby and more — what each is best for and how to choose.
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OLX Alternatives in India: Better Ways to Buy and Sell Locally in 2026
The main OLX alternatives in India — Aioby, Facebook Marketplace, Quikr, and category specialists for cars and phones — compared, plus how to sell safely on any of them.
Read guide →
Justdial Alternative for Small Businesses in Kerala (2026)
A Justdial alternative for small businesses in Kerala — what Justdial does well, why owners look elsewhere, and how a free Aioby store can work alongside it.
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Sulekha Alternative for Local Businesses and Service Providers (2026)
A Sulekha alternative for local businesses and service providers — what Sulekha does well, why owners look elsewhere, and how a free Aioby listing compares.
Read guide →
IndiaMART Alternative for Small Business: Free Ways to Reach Buyers
An IndiaMART alternative for small businesses — where IndiaMART is strongest (B2B), when a free Aioby store fits better, and how to use both.
Read guide →
Explore more
Try Aioby alongside the rest
A free Business Page takes about ten minutes and works with Google and any directory.
Descriptions of other services are general and may be out of date. Product and company names belong to their owners; no affiliation or endorsement is implied.
