Google Business Profile is best for being found on Google, Justdial and Sulekha for local service enquiries, IndiaMART for business buyers, and Aioby for a free, Kerala-first store with products, services, jobs and a social community. Each wins at a different job, so most small businesses use two or three.
Which platform is right
for your business?
Aioby, Justdial, Sulekha, IndiaMART and Google Business Profile do different jobs. Here is who each suits, what is free, and where each one is stronger.
- Where the others are stronger, too
- No made-up numbers
- Use two or three together
Best for…
Found on Search and Maps
Justdial / Sulekha
Local search and services
IndiaMART
B2B suppliers and buyers
Aioby
Free store and community
Side by side
General descriptions — each platform changes its terms, so check their current pricing before you decide.
| Google Business Profile | Justdial | Sulekha | IndiaMART | Aioby | |
|---|---|---|---|---|---|
| Best for | Being found on Google Search and Maps | Local search by phone or app | Home and local services, classifieds | B2B suppliers and buyers | Free local store, selling and social presence |
| Free to start | Yes | Basic listing | Basic listing | Basic listing | Yes, including store and listings |
| Paid options | Google Ads (separate) | Promotion packages | Lead-based options | Paid plans for buyer leads | Optional plans, Boosts and ads |
| Catalogue / selling | Limited | Limited | Limited | Yes (B2B focus) | Yes, 15 listing types |
| Social feed, follows, reviews | Reviews | Reviews | Reviews | Limited | Posts, follows, reviews, groups |
| Direct contact | Through your profile | Phone-led | Lead-led | Enquiry-led | Direct WhatsApp, call or message |
| Audience size | Very large | Large, established | Established | Large B2B audience | Newer, smaller, Kerala-first |
Who should use what
| If you are… | Start with | Then add |
|---|---|---|
| A shop, clinic or restaurant with a location | Google Business Profile | An Aioby store and one directory |
| A plumber, electrician or home-service provider | Sulekha or Justdial | Google Business Profile and an Aioby services listing |
| A manufacturer or wholesaler | IndiaMART | Google Business Profile and Aioby products |
| A home-based seller (bakery, crafts, tailoring) | Aioby and WhatsApp Business | Google Business Profile (service area) |
| Hiring locally | Aioby jobs (free) | A job board of your choice |
| Selling a used car, phone or furniture | Aioby used items or motors, or a classifieds site | Local WhatsApp groups |
Where Aioby helps — and where it does not
Strong: a free store
15 listing types, direct contact and reviews, with no per-lead fee and no commission on sales.
Strong: a local social layer
Posts, follows, groups and recommendations keep customers connected.
Weaker: audience size
Aioby is newer, so its audience is smaller than Google and the long-established directories.
Weaker: brand recognition
People know Google and Justdial already — so use them together, not instead.
See real Aioby stores
Businesses that are already on Aioby.
Frequently asked questions
Which platform is best for a small business in Kerala?
There is no single best. Start with Google Business Profile for search, add a free Aioby store for your catalogue and local community, and add one directory that matches how your customers search. Businesses that sell to other businesses should also consider IndiaMART.
Is Aioby better than Justdial?
They do different jobs. Justdial has a much larger established audience for local search; Aioby is a newer, free, Kerala-first store and social marketplace where customers contact you directly. Many businesses use both.
Can I list on all of them?
Yes. Use the same business name, address and phone number everywhere so your details stay consistent.
Does Aioby charge commission or per-lead fees?
Aioby does not currently charge a commission on sales and does not charge per enquiry or lead.
Where is Aioby weaker?
Aioby is newer and its audience is smaller than the long-established directories and Google. Its strengths are a free store, 15 listing types, direct contact, a social layer and AI tools.
Explore more
Try Aioby alongside the rest
A free store takes about ten minutes and works with Google and any directory.
Descriptions of other services are general and may be out of date. Product and company names belong to their owners; no affiliation or endorsement is implied.