Aioby vs Justdial vs Sulekha vs IndiaMART vs Google Business Profile
aiobyBusiness listing platforms compared: Google Business Profile is best for being found on Google, Justdial and Sulekha for local service enquiries, IndiaMART for B2B buyers, and Aioby for a free, Kerala-first store with products, services, jobs and a social community. The honest answer is that each wins at a different job, so most small businesses use two or three.
Last updated: 20 September 2026.
At a Glance
| Google Business Profile | Justdial | Sulekha | IndiaMART | Aioby | |
|---|---|---|---|---|---|
| Best for | Being found on Google Search and Maps | Local search by phone or app | Home and local services, classifieds | B2B suppliers and buyers | Free local store, selling and social presence |
| Free to start | Yes | Basic listing | Basic listing | Basic listing | Yes, including store and listings |
| Paid options | Google Ads (separate) | Promotion packages | Lead-based options | Paid plans for buyer leads | Optional plans, Boosts and ads |
| Sell products / catalogue | Limited | Limited | Limited | Yes (B2B focus) | Yes, 15 listing types |
| Social feed, follows, reviews | Reviews | Reviews | Reviews | Limited | Posts, follows, reviews, groups |
| Direct WhatsApp contact | Through your profile | Phone-led | Lead-led | Enquiry-led | Direct WhatsApp, call or message |
| Audience size | Very large | Large, established | Established | Large B2B audience | Newer, smaller, Kerala-first |
Where Each One Is Stronger
- Google Business Profile — unmatched reach when someone searches “near me”; free; reviews carry weight. Weak as a catalogue or store.
- Justdial — a long-established local search brand with a large user base. Visibility and leads are commonly tied to paid packages.
- Sulekha — strong in home and local services and classifieds, with a lead-driven model.
- IndiaMART — the natural home for manufacturers, wholesalers and exporters looking for business buyers.
- Aioby — a free store with products, services, offers and jobs, plus a social layer (posts, follows, reviews) and direct WhatsApp contact. The audience is newer and smaller than the big directories, which is the honest trade-off.
Who Should Use What
| If you are… | Start with | Then add |
|---|---|---|
| A shop, clinic or restaurant with a location | Google Business Profile | Aioby store + one directory |
| A plumber, electrician or home-service provider | Sulekha or Justdial | Google Business Profile + Aioby services listing |
| A manufacturer or wholesaler | IndiaMART | Google Business Profile + Aioby products |
| A home-based seller (bakery, crafts, tailoring) | Aioby + WhatsApp Business | Google Business Profile (service area) |
| Hiring locally | Aioby jobs (free) | A job board of your choice |
| Selling a used car, phone or furniture | Aioby used items / motors or a classifieds site | A local WhatsApp group |
What Aioby Costs
A store and listings are free. Optional extras: Growth at ₹29 a month (₹249 a year), Growth Plus at ₹79 a month (₹599 a year), Featured Boosts from ₹5, and ad campaigns from ₹9 — all launch prices, and nothing is pre-ticked or required. See Aioby pricing for the current numbers.
Other platforms change their features, pricing and policies often, so treat the descriptions of other services here as a general guide and check each platform’s current terms before you decide.
Frequently Asked Questions
Is Aioby better than Justdial?
They do different jobs. Justdial has a much larger established audience for local search; Aioby is a newer, free, Kerala-first store and social marketplace where customers contact you directly. Many businesses list on both.
Which is best for a small business in Kerala?
Start with Google Business Profile, add a free Aioby store for your catalogue and community, and add one directory that matches how your customers search. B2B sellers should also consider IndiaMART.
Can I list on all of them at the same time?
Yes. Use the same business name, address and phone number everywhere so your details stay consistent.
Which platform is cheapest?
Google Business Profile and a basic Aioby store are free. Directories and marketplaces tend to charge for extra visibility or leads, so compare the paid options against the enquiries you actually get.
Does Aioby charge a commission on sales?
Aioby does not currently charge a commission on sales. Customers contact you directly and you agree payment and delivery with them.
How is Aioby different from a directory?
Aioby combines listings with a social layer — posts, follows, reviews and groups — and lets you list products, services, jobs, properties, events and offers under one store.
Explore the detail: best free business listing sites in Kerala, a Justdial alternative, a Sulekha alternative, an IndiaMART alternative, and Google Business Profile vs Aioby. Or create your store now.