Aioby vs Justdial vs Sulekha vs IndiaMART vs Google Business Profile
An honest comparison of Aioby, Justdial, Sulekha, IndiaMART and Google Business Profile for local businesses in India — who each suits, what is free, and where each is stronger.
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An honest comparison of Aioby, Justdial, Sulekha, IndiaMART and Google Business Profile for local businesses in India — who each suits, what is free, and where each is stronger.
aioby
Admin of Aioby.app·Thalassery
Business listing platforms compared: Google Business Profile is best for being found on Google, Justdial and Sulekha for local service enquiries, IndiaMART for B2B buyers, and Aioby for a free, Kerala-first store with products, services, jobs and a social community. The honest answer is that each wins at a different job, so most small businesses use two or three.
Last updated: 20 September 2026.
| Google Business Profile | Justdial | Sulekha | IndiaMART | Aioby | |
|---|---|---|---|---|---|
| Best for | Being found on Google Search and Maps | Local search by phone or app | Home and local services, classifieds | B2B suppliers and buyers | Free local store, selling and social presence |
| Free to start | Yes | Basic listing | Basic listing | Basic listing | Yes, including store and listings |
| Paid options | Google Ads (separate) | Promotion packages | Lead-based options | Paid plans for buyer leads | Optional plans, Boosts and ads |
| Sell products / catalogue | Limited | Limited | Limited | Yes (B2B focus) | Yes, 15 listing types |
| Social feed, follows, reviews | Reviews | Reviews | Reviews | Limited | Posts, follows, reviews, groups |
| Direct WhatsApp contact | Through your profile | Phone-led | Lead-led | Enquiry-led | Direct WhatsApp, call or message |
| Audience size | Very large | Large, established | Established | Large B2B audience | Newer, smaller, Kerala-first |
| If you are… | Start with | Then add |
|---|---|---|
| A shop, clinic or restaurant with a location | Google Business Profile | Aioby store + one directory |
| A plumber, electrician or home-service provider | Sulekha or Justdial | Google Business Profile + Aioby services listing |
| A manufacturer or wholesaler | IndiaMART | Google Business Profile + Aioby products |
| A home-based seller (bakery, crafts, tailoring) | Aioby + WhatsApp Business | Google Business Profile (service area) |
| Hiring locally | Aioby jobs (free) | A job board of your choice |
| Selling a used car, phone or furniture | Aioby used items / motors or a classifieds site | A local WhatsApp group |
A store and listings are free. Optional extras: Growth at ₹29 a month (₹249 a year), Growth Plus at ₹79 a month (₹599 a year), Featured Boosts from ₹5, and ad campaigns from ₹9 — all launch prices, and nothing is pre-ticked or required. See Aioby pricing for the current numbers.
Other platforms change their features, pricing and policies often, so treat the descriptions of other services here as a general guide and check each platform’s current terms before you decide.
They do different jobs. Justdial has a much larger established audience for local search; Aioby is a newer, free, Kerala-first store and social marketplace where customers contact you directly. Many businesses list on both.
Start with Google Business Profile, add a free Aioby store for your catalogue and community, and add one directory that matches how your customers search. B2B sellers should also consider IndiaMART.
Yes. Use the same business name, address and phone number everywhere so your details stay consistent.
Google Business Profile and a basic Aioby store are free. Directories and marketplaces tend to charge for extra visibility or leads, so compare the paid options against the enquiries you actually get.
Aioby does not currently charge a commission on sales. Customers contact you directly and you agree payment and delivery with them.
Aioby combines listings with a social layer — posts, follows, reviews and groups — and lets you list products, services, jobs, properties, events and offers under one store.
Explore the detail: best free business listing sites in Kerala, a Justdial alternative, a Sulekha alternative, an IndiaMART alternative, and Google Business Profile vs Aioby. Or create your store now.
