Boutique theme

A boutique website with a brand-first look

The Boutique theme leads with a full-width brand photo and a product grid, in a warm neutral style with a classic serif font — made for shops where the look matters.

  • Free to start
  • Mobile-ready
  • Your colours
Who it is for

The Boutique theme suits

  • Boutiques and fashion studios
  • Home decor and linen shops
  • Gift and craft stores
  • Local retailers with strong photography
What you get

Built in

Cover-photo hero

Your store photo fills the top of the page with your name and a clear call to action.

Product grid first

Your listings sit right under the hero so visitors see what you sell immediately.

Linked to your Business Page

Contact details, rating and listings come from your Aioby Business Page.

Make it yours

Colour options

VioletTerracottaForestInk

Frequently asked questions

Is it free?

Yes. You can build and publish your boutique website at no cost on an aioby.com address. Paid plans remove the small "Made with Aioby" credit in the footer.

Can I change the colours and fonts?

Yes. Choose a ready-made colour set or your own brand colour, pick the corner style and font, and change them any time without losing your content.

Can I use my own domain?

Yes. A connected domain serves your website on its own address, and the pages use that domain everywhere.

Ready to get started?

Get your boutique website live

Free to start — pick the theme and publish.